How Color Impacts Your Web Design

In branding and website design, colors really matter.


Research shows that 62-90% of snap purchase decisions are driven purely by the perception of colors.

Choosing the right color scheme for Sacramento website is what makes it memorable, trustworthy, attractive, and profitable. The first impression is everything.

When building a site, you should consider carefully which colors to add to your color scheme and why. Different colors will send different messages to your visitors, changing their understanding of your website, even when it wasn’t intended.

Is the color scheme you’ve chosen for your website triggering a desired response? Do you find yourself overwhelmed by the number of potential website color palettes?

Everyone has favorite colors they tend to gravitate toward when it comes to their work or otherwise.

But a skilled designer understands the importance of evaluating a color scheme based on the brand, the meanings of the colors, and the products or services being promoted.

The eyes of a non-color human adult can see over 1,000,000 distinct colors. How do you choose the right color scheme quickly and efficiently with all these options? That’s the challenge facing all web designers trying to create a color scheme or palette for their design from scratch.

With that many choices, you can’t evaluate all the shades and hues individually and pick the most suitable ones without a reference point. You need to narrow down your options. The best way to start is by finding a primary color as your starting point.

Perhaps the best way to do this is to look at the most popular choices by industry. It can help you learn something about the psychology of color and what primary colors might work well for your company or product.

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