1. Facebook May Be Peaking. Really.
Facebook is no longer the kingpin in the social media world. According to Forbes, 41% of its users are over the age of 65. While it is by no means struggling, it’s clear that Facebook is losing ground with the younger demographics, who tend to prefer the more visual, interactive experiences offered by Instagram, Snapchat, and the rising star, TikTok.2. Instagram is a Hit with the Kids and Moms
Instagram’s meteoric rise has already seen it pass one billion users, an impressive achievement. That means it's one of the most rapidly growing social media platforms and, perhaps more importantly, much of its user base is the coveted younger demographic, especially under 30. Facebook is losing much of that cohort, due to its reputation as the social media platform for "old people."3. Chatbots Will Dominate Customer Service
Chatbots are artificial intelligence (AI) software that acts as a virtual "concierge," communicating with users and assisting them in completing their goals. Chatbots interact with humans in a natural way, primarily through the use of text chat windows, but verbal interactions are also possible. Over time, as the system collects more data insights, the AI learns more about the customers, making it possible to offer a continuously-improving service.80% of businesses claim they want to start using chatbots this year. When you consider the benefits, it’s easy to understand why:
4. Video is Necessary
If your business isn’t already using video marketing, you should get on board this year. Text-based content simply can’t compete with the power of video, especially when it comes to trying to sell products and services online.5. Good Content Matters More Now than Ever
Content marketing continues to be an essential component of digital marketing, although there's an increasing emphasis on nuance in content. The quality is always going to matter, but now there's more emphasis on the context and targeting. Google is developing a deeper, more sophisticated understanding of online content, and so, marketers must think carefully about their target market and how they can tailor content more precisely in 2020.6. Email is Getting More Personalized
Email continues to be a major channel of communication, with billions still using it for personal, commercial, industrial, legal, scientific, and academic purposes. In other words, email is here to stay, and email marketing itself continues to be important.7. Interactive Content Will Become Mainstream
Interactive content is anything that people can click on, swipe, or interact with online. According to Outgrow, 93% marketers rate interactive content as highly effective at educating the buyer.8. Voice Interaction Continues Upward
Thanks to Siri, Google, Alexa, and a host of other ‘smart’ devices, verbal interaction with devices is continuing to rise. The real lesson for us is that people like to talk and that is a preferred way of interacting. And now, machines are finally catching up to the way people want to search, shop and discover new things.9. Marketing in Messaging Apps Will Level-Up
Social messaging apps aren't just for staying in touch with friends and family. Businesses in all industries have taken a significant interest in apps like Facebook Messenger and WhatsApp in recent times, and it's no surprise when you consider the opportunities:10. Omnichannel Marketing is Now Vital
Omnichannel marketing is the practice of marketing across multiple platforms, including email, apps, social media, and your website blog. This approach enables businesses to connect with customers on more digital touchpoints, effectively offering a better user experience.So, as you can see, things are moving fast in the digital marketing world. In 2020, AI technology, video, voice search, and interactive content will be among the most prominent trends. This is no time for a business to stand still, as the younger demographics and more tech-savvy consumers of today want brands to connect with them in new and exciting ways that make the customer journey easier and more enjoyable.
It’s time to dive in. Which of these digital marketing trends will you try first?
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