Marketing Your Personal Injury Law Firm

A part of running your own law practice is learning how to run a business. In law school, students are often only taught law, not the business of law. To run your own successful Sacramento Personal Injury Attorney practice, you will need to become an expert at client intake, bookkeeping, managing an office, and most importantly, marketing, among many other things. Learning legal marketing is arguably one of the most important skills you need to develop when you first start your law firm. It’s what drives your firm’s image and attracts clients to your practice.

Getting started with legal marketing can seem overwhelming, but it’s important to understand and learn to do well as you grow your practice and distinguish yourself in the hyper competitive legal market. Successful law firm marketing helps you stand out from the competition and puts your firm out there for potential clients to more easily find you. To market your law firm, you’ll need to have a plan, marketing tools, and some business know-how. We’ll help you get started.

Personal injury lawyers face unique marketing challenges. Most markets across the United States are extremely crowded for injury and accident law firms and, of course, high impact cases tend to be few and far between.

Most people’s first impression of you and your practice will be your website, so you want to make sure it represents your firm and that it is fast, responsive, well-designed, and secure. As you’re developing your website, you should at least include an “About Us” page that tells your story about why you exist and what you do better than anybody else. You should also add a practice area page that lists the services you offer, a page that lists your mission and values, client testimonials, a blog, case studies, or even a FAQ to your website, among other pages. Eventually, you’ll want to add video to those pages to start fostering a relationship with potential clients. It’s much easier to relate to a moving image rather than a single picture. Pages that provide visitors more information about you as a person and your law practice help build trust and establish your authority before you even meet your new clients

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